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Tom Welbourne

Tom Welbourne

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

Does Facebook Advertising Work For Small Businesses

According to, 62% of small businesses feel like their paid Facebook Ads are failing.

It could be for various different reasons but when your Facebook Ads are producing the results you’d like then the world literally becomes your oyster.

With so much opportunity to be had, we are going to discuss some of the all too common mistakes, business owners make when it comes to advertising on Facebook.

Facebook Pixel

The Facebook pixel is an element of code which can be installed on your website which tracks website visitors and conversions from Facebook Ads. This pixel is perfect for making sure that any money you are spending is accounted for and allows you to keep track of the ROI generated.

Boost Post

We’ve often written about Boost Posts and why they’re not suitable for businesses who are looking to generate tangible results which you can read here.  

To cut a long story short, Facebook Boost Posts are designed to reach a mass audience, they’re not designed to convert those people into potential customers. In comparison, using the Facebook Ads Platform means you have more than one objectives which is guaranteed to be better for your business.


You have to see yourself as a scientist when it comes to running Facebook Ads and keep testing what is and isn’t working. Disregard what isn’t working and double-down on what is.

A slight change of wording and a different image may be all that it takes to increase (or decrease) sales. Make the effort to A/B split test or run duplicate ads with slight variations to increase your chances of success.

High-Quality, Relevant Images

Talking of images, it is so important to keep your images of a high-quality and highly relevant. The saying, ‘a picture paints a thousand words’ still holds true today, especially on visual platforms like Facebook & Instagram.

Make the effort to use images that are high quality and relevant to your product/service & your target audience. High-Quality images will increase your chances of the ad being shared, commented and liked which in turn, will bring more attention to your business.

Use A Call-To-Action

So many times we see businesses create fantastic Facebook Ads with great headlines, images and body text, yet they fail to tell the audience where to go or what to do next…

Adding CTAs to your Facebook page can increase the click-through rate by 285% according to

Make sure you include a call-to-action such as, ‘Sign Up’ or ‘Visit Our Website’, because people need to be told where to go next.

If you’re struggling to see the many benefits of Facebook Advertising that are available then it’s probably time you tried something different. Our team of experts here at The Good Marketer are happy to help and if you’d like to get the ball rolling, then book in a 30-minute consultation here.

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