Podcast Marketing

Why do you need a Podcast Marketing Agency?

Reach

With over 19.1 million (and counting) UK podcast listeners recorded in 2021, the interest in podcasts certainly isn’t shrinking. Isn’t it time you got in front of it?

Brand Awareness

Podcasts are a revolutionary way to build up your brand and create a community through audio content - think question time, live shows, meet-ups! The best podcasters do it all.

Customer Relationships

Listening to brand owners and representatives engage in real-life conversation might just be the best way to forge authentic brand-audience bonds.

Why Bother With A Podcast Marketing Agency?

So you’ve got an idea for a podcast? Great! You and the rest of the world.

We don’t say this to be discouraging, just to let you know that there’s a whole lot more to creating a successful podcast than having something to say.

We marketers talk so much about getting your brand seen but in this day and age, getting heard is equally important.

Podcasts are only getting bigger, and the number of listeners is only getting higher. Was it all that walking we did mid-COVID? Who knows! The point is podcasts are an opportunity, and brands need to be taking advantage.

But like we said, having something to say is only the first step. When it comes to creating a high-quality podcast, you might find you need the support of a qualified digital marketing & podcast agency – that’s where we come in.

From script-writing to production and editing, our team has extensive experience in all things podcast. More than this, we have experience in generating results. From the initial idea to those final post-production touches, we will work with you closely to produce a podcast that is not only of superior quality, but that gets your message across, enhances your brand and drives engagement.

So What’s Involved In A Podcast?

Content planning

Recording & editing

Channel set up & management

Content planning

Recording & editing

Channel set up & management

Why Work With Us?

We know there are a plenty of podcast marketing agencies to choose from, here's why our clients love us;

Proactive Podcast Marketing Agency

We take the lead from conducting the initial ideation to thorough analysis, staying in regular contact throughout the entire process.

Dedicated Account Managers

Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.

One Working Day Response Times

No one likes to be kept waiting, which is why we always endeavour to respond to any queries, Instagram related or not within one working day.

In-House Creative Team

Maximise Instagram advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.

Transparent Approach

Gone are the days of being left in the dark by your Instagram advertising agency - you’ll be updated on everything from your latest successes to areas for improvement.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.

Case Study

Find out how The Good Marketer helped Guerrilla Trading, launch and scale their Podcast Show from 0 to 446 downloads across 9 platforms between October 2021 and January 2022.

Launching Guerrilla Trading on podcasts helped us achieve greater brand awareness and ultimately more paying customers – efforts that were also supplemented with the creation and management of their YouTube channel. We had a total of 6 shoots across multiple locations in London & Birmingham that allowed us to create 21 YouTube videos and 19 podcast episodes.

During their engagement with us, we helped Guerrilla Trading develop a weekly publishing schedule to post four podcast episodes every month, helping them stay consistent and relevant to their audience.

Whilst some episodes were topical, others turned into ‘evergreen content’ meaning they will keep generating engagement for the months to come and help with future efforts to increase subscriber count as well as reach new audiences.

Between October 2021 and Jan 2022, across podcasts and YouTube, we achieved a total of 1860 subscribers, 301,272 impressions, 31,610 views and 446 downloads on the podcast platforms.

Our Team

Meet a few of our dedicated podcast marketing specialists

Pricing

Packages to suit small businesses.

The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call.

	Starter	Advanced	Elite	Ultimate
	£ 750 Per month + VAT	£ 1500 Per month + VAT	£ 2400 Per month + VAT	£ 4000 Per month + VAT
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.	15	30	45	75
Term	3 Months	3 Months	6 Months	6 Months
Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.	Account Executive	Account Manager	Account Manager	Account Manager
Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction
Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.
Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.
Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations
Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.
Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard
Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level.
Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!
Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!
Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…	Fortnightly	Fortnightly	Weekly	Weekly
Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.	12 - 14 Days	12 - 14 Days	7 - 10 Days	7 - 10 Days

BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend"

£ 750 Per Month + VAT

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£ 1500 Per Month + VAT

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£ 2400 Per Month + VAT

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£ 4000 Per Month + VAT

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Our Clients

We're proud to have worked with

Dedicated To Small Businesses

Top Instagram Advertising Agency in London

Can I work with The Good Marketer?

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

How Long Has The Good Marketer Been An Agency?

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

What Makes Us Different From Other Digital Marketing Agencies in London?

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

How Long Is A Partnership Term?

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

I’m Not Sure Which Channels To Get Started With – Can You Help?

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

Podcast Marketing Agency