Podcast Marketing
Why do you need a Podcast Marketing Agency?
Reach
With over 19.1 million (and counting) UK podcast listeners recorded in 2021, the interest in podcasts certainly isn’t shrinking. Isn’t it time you got in front of it?
Brand Awareness
Podcasts are a revolutionary way to build up your brand and create a community through audio content - think question time, live shows, meet-ups! The best podcasters do it all.
Customer Relationships
Listening to brand owners and representatives engage in real-life conversation might just be the best way to forge authentic brand-audience bonds.
Why Bother With A Podcast Marketing Agency?
So you’ve got an idea for a podcast? Great! You and the rest of the world.
We don’t say this to be discouraging, just to let you know that there’s a whole lot more to creating a successful podcast than having something to say.
We marketers talk so much about getting your brand seen but in this day and age, getting heard is equally important.
Podcasts are only getting bigger, and the number of listeners is only getting higher. Was it all that walking we did mid-COVID? Who knows! The point is podcasts are an opportunity, and brands need to be taking advantage.
But like we said, having something to say is only the first step. When it comes to creating a high-quality podcast, you might find you need the support of a qualified digital marketing & podcast agency – that’s where we come in.
From script-writing to production and editing, our team has extensive experience in all things podcast. More than this, we have experience in generating results. From the initial idea to those final post-production touches, we will work with you closely to produce a podcast that is not only of superior quality, but that gets your message across, enhances your brand and drives engagement.
So What’s Involved In A Podcast?
Every great podcast is built on a great idea. Nobody knows your brand or business better than you, but as your podcast marketing agency, we can help you enhance your concept to ensure it sits well within the market and with your audience.
Whether you need an episode idea or the overall concept for your podcast, we will help you develop ideas that set you apart from the competition.
We take a big picture approach to podcasts, considering your end goal and customising each production element with that goal in mind.
Our experienced team will work directly with you to fine-tune your on-camera and on-mic presence to help you resonate with your audience. We’ll help you create a first-class script that positions you as an authority and a compelling narrative to keep those ears hooked on your podcast.
Having a podcast is one thing, but getting it heard is another, as is making sure you are consistently leveraging the right platforms — Spotify, Apple Podcasts, Google Podcasts – you name it.
Our team will help you find the perfect platform for your podcast and manage it to attract new and qualified listeners.
Why Work With Us?
We know there are a plenty of podcast marketing agencies to choose from, here's why our clients love us;
Proactive Podcast Marketing Agency
We take the lead from conducting the initial ideation to thorough analysis, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Times
No one likes to be kept waiting, which is why we always endeavour to respond to any queries, Instagram related or not within one working day.
In-House Creative Team
Maximise Instagram advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your Instagram advertising agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Case Study
Find out how The Good Marketer helped Guerrilla Trading, launch and scale their Podcast Show from 0 to 446 downloads across 9 platforms between October 2021 and January 2022.
Launching Guerrilla Trading on podcasts helped us achieve greater brand awareness and ultimately more paying customers – efforts that were also supplemented with the creation and management of their YouTube channel. We had a total of 6 shoots across multiple locations in London & Birmingham that allowed us to create 21 YouTube videos and 19 podcast episodes.
During their engagement with us, we helped Guerrilla Trading develop a weekly publishing schedule to post four podcast episodes every month, helping them stay consistent and relevant to their audience.
Whilst some episodes were topical, others turned into ‘evergreen content’ meaning they will keep generating engagement for the months to come and help with future efforts to increase subscriber count as well as reach new audiences.
Between October 2021 and Jan 2022, across podcasts and YouTube, we achieved a total of 1860 subscribers, 301,272 impressions, 31,610 views and 446 downloads on the podcast platforms.
Our Team
Meet a few of our dedicated podcast marketing specialists
Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call.
| Starter | Advanced | Elite | Ultimate | |
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£
750
Per month + VAT
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£
1500
Per month + VAT
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£
2400
Per month + VAT
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£
4000
Per month + VAT
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Included Hours
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. |
15 | 30 | 45 | 75 |
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Term
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3 Months | 3 Months | 6 Months | 6 Months |
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Team Member
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. |
Account Executive | Account Executive | Account Manager | Account Manager |
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Audience Research
Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction |
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Copywriting
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. |
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Campaign Setup
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. |
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Management & Optimisation
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations |
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Conversion Rate Optimisation
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. |
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Google Analytics Tracking
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard |
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Monthly Reports
We share user-friendly monthly reports so we can take the information we provide you to the next level. |
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| Bespoke Report Dashboard
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! |
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Consultancy
Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! |
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Digital Strategy
These are not ’one size fits all’ - they are personal to your business and your specific goals. |
1 Month | 3 Months | 6 Months | |
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Meetings
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… |
Fortnightly | Fortnightly | Weekly | Weekly |
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Setup
We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. |
12 - 14 Days | 12 - 14 Days | 7 - 10 Days | 7 - 10 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend"
Our Clients
We're proud to have worked with
