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social media marketing

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Why Consumers Are Expecting More From Brands

Why Consumers Are Expecting More From Brands On Social Media The social media landscape has changed unrecognisably in recent years, with new apps competing for user’s engagement and new features and algorithms changing the content we create.  In this industry of rapid change and instant gratification, it’s no wonder that consumers have come to expect …

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how to get out of a creative funk in facebook advertising

In A Facebook Creative Funk? Here’s How To Get Out

In A Facebook Creative Funk? Here’s How To Get Out Creative is, arguably, the most fundamental aspect in the success of your Facebook advertising efforts. It’s the part of your ad that entices your audience to stop scrolling and pay attention to the product or service that you’re offering.  Ultimately, no one goes onto social …

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