Achieved a 393.27% increase in revenue
Generated a 7.96 Facebook Return On Ad Spend in Month 1
Attained an 14.78 Facebook Return On Ad Spend in Month 2
Evergreen Direct is a family-run e-commerce store that provides artificial plants and greenery to customers and clients across the UK. As a supplier of quality faux plants, Evergreen Direct are committed to supplying realistic looking greenery that's long-lasting and durable, as well as being competitively priced.
As a result of being reliant on a single platform for the majority of their traffic and sales, Evergreen Direct wanted to be able to diversify their revenue streams and take advantage of underused platforms such as Facebook and Email Marketing.
During our initial in-depth analysis, we identified three key challenges:
As experts in their field and advocates of quality and authenticity, Evergreen Direct were keen to work with an agency that reflected these characteristics and thoroughly understood their business goals. The Good Marketer worked closely with Evergreen Direct to succeed in developing their vision and did so with flexibility and full transparency.
To address the challenges we identified, we initially began with a Dynamic Product Ad Campaign on Facebook which was delivered to anybody who had visited the website in the last 90 days. The adverts included an 'intro card' which offered a 10% discount along with a dynamic range of products based on the users' viewing history. This campaign delivered an impressive 18.51 ROAS.
Alongside, our remarketing campaign, we then decided to implement a cold audience campaign which included both Lookalike Audiences and Interest Based Targeting. As part of our research and planning, we identified the majority of purchases were from people who were redecorating so we chose interests such as "DFS" and "Harvey's Furniture" and targeted them with relevant ads. This campaign alone delivered a 8.89 ROAS in it's first month..
Furthermore, we introduced consistent email marketing campaigns, centered around specific events such as Autumn and Halloween, which contributed to 90% of the sales on the day of sending. Similarly, we implemented automated email campaigns, including an abandoned checkout emails, to increase the overall conversion rate and drive people back to the site.
As a company that were new to effective Facebook advertising, communication was a key factor in the implementation of their plan of action. Regular phone catch-ups allowed us to brainstorm new ideas whilst receiving feedback on the work we had previously done.
Since working with Evergreen Direct, we have:
" We have been delighted with the results that The Good Marketer have delivered. The ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for your company but The Good Marketer has been very transparent and honest throughout. Putting the results they have delivered aside, this is what I have valued most. I would certainly recommend The Good Marketer to other comapnies. "