Book a call

The Challenge

Vicky Lashes offers a unique product line of false lashes and accessories for customers in search of something that will suit their unique eye shape and colour. Since launching in 2017 in London, they have extended their reach globally but continued to market their products to cost conscious and style savvy women who care about their appearance and want to stand out from the crowd.

The brand approached The Good Marketer, wanting to improve the look of their website as well as re-introduce Facebook and Instagram ads which they had tried previously but hadn’t seen the results they wanted. The brand had been advised previously to invest in CRO optimisation but these costly changes had made no difference to the conversion rate. 

During our initial conversations with the client, we identified three key objectives: 

  • Improve the look and feel of the brand to drive sales.
  • Relaunch the brand’s website to ensure the visual branding reflected the quality of the products.
  • Focus on building the Vicky Lashes brand in a way that was more appealing to a young target audience.

The Solution

We began by moving the e-commerce platform of the website from Magento to Shopify to make the website changes more effective. In order to upgrade the branding and prioritise the product, we changed the brand name from YouBlue to Vicky Lashes and ensured the brand look and feel was more representative and appealing to its target audience. 

We selected a theme for the site based on a selection of competitor sites that the client wanted to take inspiration from as well as what we felt was the best fit for what the client wanted to achieve. 

Website Optimisations

To improve the look of the website, we implemented a cohesive pastel colour palette across the site. These shades of pink and lilac attract a young feminine audience and also compliment the product images. 

By organising the homepage by Collections and Best Sellers, we were able to direct customers towards the brand’s unique product collections as well as the more day-to-day wear lashes. 

The menu options are now easy to navigate, with the ‘Shop’ sector expanding into ready-to-shop collections. 

The unique discount wheel feature that appears upon arrival to the site entices customers into entering their email address, which can then be used for retargeted email and social media marketing. The simple colour scheme in this graphic maintains the cohesive visual branding.



Summary

In a four-week turnaround, we were able to make changes to the website that established a clear and more upmarket brand identity. We improved the usability of the site through structural optimisations and have developed a highly functional website that provides a strong foundation for building brand awareness.

Having changed the website to run with Shopify, the changes were able to be made smoothly and all changes were communicated with the client to ensure we chose the best solution to meet their needs. 

Testimonial

I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
Previous
Next

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

stay in the loop

Subscribe to our newsletter for your regular dose of TGM updates!

By signing up, you consent to receive marketing emails in line with our privacy policy

Google 5 Star Rating
meta-business-partner-logo

© The Good Marketer Group Ltd | Sitemap | Privacy Policy | VAT Number: 296441964

Facebook Twitter Linkedin Instagram Youtube Tiktok
google-rating

GET YOUR FREE ACCOUNT AUDIT