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£ 0

Average Cost Per Conversion.

1 %

Average Facebook Conversion Rate.

1 %

Average Email Open Rate.

The Challenge

The Voice Inspirer was founded by award-winning Vocal Coach, Sarah Hayhurst. Mother, Wife, Author and Twice Nominated Olivier Award Vocal Coach, Sarah has an MA in Voice Studies from the Royal Central School of Speech and Drama and founded the Voice Inspirer to with the aim of helping 10,000 women in the UK find their voice in the boardroom and beyond by 2020.

As a start-up business, The Voice Inspirer faced a number of initial challenges from building brand awareness amongst its target audience, establishing itself within the marketplace, to attracting new customers.

Solution

The Voice Inspirer was keen to work with an agency who would be invested in their overall vision and could see what Sarah and the team were trying to achieve. The Good Marketer was appointed for this reason but more importantly, it was due to our personal approach and our ability to provide a full service from Google Ads to Email Marketing, allowing Sarah to focus on what she enjoyed – the creative side.

The key to the success of this relationship was Communication. After undertaking a half day initial strategy session, we began to understand who the ideal target audience of The Voice Inspirer is, who their competitors are and what they are looking to achieve. Taking this information in to account, we then set upon creating, managing and optimising a cross channel digital advertising campaign spanning, Google Ads, Facebook and Email Marketing.

The Results

Since working with The Voice Inspirer, we have:

  • Achieved a Landing Page Conversion Rate of 6.35%.
  • Generated a Cost Per Conversion on Google of Just £7.61.
  • Achieved a Facebook Ads Conversion Rate of 25.6%.
  • Generated a Cost Per Conversion on Facebook of Just £6.31.
  • Implemented a Remarketing Campaign to Retarget Website Visitors.
  • Developed a Lead Nurturing Funnel to nurture Event Subscribers to ensure maximum engagement.
  • Achieved an Average Email Open Rate of 59% & an Average CTR of 38.2%.
  • Supported the creation and management of three events - (S)Hero's, The Introverted Presenter & The [In]Visible Woman.

Testimonial

We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies.
Georgina KnightsEvergreen Direct
Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them.
Jenny SquiresMy Gym Wardrobe
Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague.
Kent LawsSignature Works
The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
"We have been working with The Good Marketer for over a year and have been really impressed with the results Tom and the team are delivering.It's a pleasure to work with someone knowledgeable, experienced that provides such great value for money as well. The communication is 10/10 which is something really important to me.Thanks Tom and the team, it's been a great ride so far!"
Ash TaylorAsh Taylor Consulting
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Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

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