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0 %

Increase in goal completion since joining The Good Marketer.

1 %

Increase in sessions.

1 %

Search visibility has doubled during the duration of the search campaign.

The Challenge

Nike Discount Codes is an established discount code website that provides users with reliable discount codes for Nike.com. The codes vary in the offer they provide for all kinds of sports apparel, from trainers to jackets and streetwear. These codes are available in Europe, Asia and North America.  

Nike Discount Codes approached us to work with them on their SEO optimisation in May 2020. During our initial analysis, we were able to identify key areas with opportunities for improvement, immediately plugging gaps in their SEO strategy to improve the efficiency and impact of their website.

  • Suffered a severe drop in their rankings due to the competitive nature of the industry.
  • Their most competitive keyword, “nike discount code”, was high search volumes so we would need to implement a completely new, fresh strategy in order to reclaim space in the search engine results.
  • As a small business with a small website, we needed to ensure that the website was building up authority and driving traffic to the site.

Since then, we have achieved a 608% increase in goal completions. This means that website sessions have increased by 14.74% in just 6 months. We have also contributed to a significantly increased rate of new and returning customers by doubling search engine visibility due to our search campaign. We have also increased positioning for their most competitive keyword, “nike discount code”, with ongoing and consistent effort, from position 28 to position 12.

Solution

Over the last 6 months, we have focused on creating optimised on-page content for the core pages on the site, including those along the top navigation bar and key category pages for products.

To support our On-Page Strategy, we added optimised content that provides context around what Nike Discount Codes do, how they differ from other providers and maintain high quality throughout the site. This creates an authoritative brand and builds trust with the user.”

We have also been focused on implementing a comprehensive Off-Page SEO campaign, by securing high quality, regular digital PR links from third-party placements which has seen our Domain Authority increase.

To support our On-Page Strategy, we added in content that was optimised for relevant keywords, and of high quality with regards to providing context around what Nike Discount Codes do, how they differ from other providers and allowing the content to be cohesive across the site, this creates an authoritative brand and generates trust with the user.

As a result of this, we’ve seen positive user engagement on the site compared to the previous 6 months, with the average time that each user spends on site increasing by 8.23% to just over 1 minute and 50 seconds. This is indicative that the audiences reaching the site are spending longer engaging with the site itself, therefore increasing the likelihood of converting.

We’ve also seen the bounce rate remain steady at 50%, which is very low considering this is an e-commerce site with specialised products. This suggests that the work we’ve done during our On-Page SEO campaign is generating the desired results.

Our main focus for content has been creating optimised content for all collection and product pages, with above the fold and below the fold content to ensure that our on-page strategy is in line with SEO best practices. We’ve also focused on creating high-quality content for our EAT pages in order to establish that sense of authority, expertise and trust.

During recent months, we also identified other key areas of opportunity, with regards to the keywords that we were actively targeting. In order to improve the volume of new users navigating to, and discovering the site, we established that broader keywords as part of our SEO strategy would accomplish this. Keywords such as ‘discount codes for trainers’ rather than just focusing on key showcase brands like Nike and Adidas. This aligns with Nike Discount Codes’ ambitions to increase their portfolio of brands in the future.

We began targeting these keywords in our On-Page Blog content, and our Off-Page SEO campaigns, in order to increase the authority for these newer keywords and continue to drive relevant traffic, while boosting the page’s domain authority by securing those high-quality digital PR links.

The Results

Between June and December 2021, we have:

  • Stabilised our bounce rate at 50% with more engagements happening on website.
  • Achieved a 27% increase in the number of Pages Per Session with viewers engaging in 3.7 pages with each session .
  • Increased Average Time Spent by 18%, with the average viewer spending 1:54 minutes.
  • Generated a substantial increase in New Users by 54%, totalling 2,867 new users.
  • Achieved an increase in the overall Users by 63%, totalling 29,035 users.
  • Achieved a 608% increase in goal completions.
  • Increased positioning for their most competitive keyword “nike discount code” from position 28 to position 12.

Testimonial

"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
"We have been working with The Good Marketer for over a year and have been really impressed with the results Tom and the team are delivering.It's a pleasure to work with someone knowledgeable, experienced that provides such great value for money as well. The communication is 10/10 which is something really important to me.Thanks Tom and the team, it's been a great ride so far!"
Ash TaylorAsh Taylor Consulting
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Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

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