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The Challenge

Easilocks are best known for their premium, award-winning hair extensions that offer both volume and length to women who want to change up their look. Easilocks’ salons lie at the core of the business, with their collection of salons setting the foundation for the business’s expansion into its online offering of professional hair extensions.

The Good Marketer had been working with the Easilocks brand for over a year when we were approached in November 2020 to manage the online strategy for one of their salon locations, Easilocks Westfield. Within several weeks of working together, it soon became apparent that in order to effectively manage the online strategy, a new website was required. 

The previous salon site was outdated and in desperate need of an update to better represent the brand. As well as updating the look of the site, Easilocks wanted to reorganise the site navigation to move contact and appointment booking options for all their salons to one website. They also wanted to have all salons under one roof rather than individual websites for their salons. 

During our conversations with the client, we identified the following objectives: 

  • Refresh the site with a modern, sleek design that reflected the brand.
  • Introduce interactive features like appointment booking and a hair extension calculator.
  • Update and SEO optimise the information on the salon pages to boost SERP visibility.
  • Reorganise the site to incorporate all of their locations into one website. 
  • Optimise the site for mobile devices.
easilocks salon

The Solution

We carried out a design and research meeting with the client to determine what they liked about their current site and what they liked about competitors. Our findings were presented to the client who made a final decision and gave us a clear brief from which to work from. 

Easilocks Salons were looking to achieve and deliver simple and streamlined customer service with their website. However, we knew that their existing content management system, Wix, offered limited options for customisation and improvements to functionality. This lack of functionality meant calls to action and interactive aspects like booking systems were ineffective and the site was not SEO optimised. 

To give the client maximum benefit from the newly SEO optimised content, we updated the content management system to WordPress. We knew that WordPress offered unlimited functionality and customisation options and would allow Easilocks Salons to achieve all their new website goals. 

By updating the content management system, we were able to organise the website into functional sections that optimised the customer journey. The information on the salon pages is now purposeful and concise, while the sophisticated visual branding reflects the premium quality of the products. The salon site now appears as a natural extension of the Easilocks brand.

Website Optimisations

After the updates, the website looks smart and professional with clear calls to action.

The navigation system now allows for a clear customer journey to the salon-specific location pages.

The new Lookbook page provides instant inspiration and covers a wide variety of hair colours. The information below the images helps customers to learn about the services offered and the way the products are integrated into the natural hair. Each example is taken from a client consultation at an Easilocks salon.

The new calculator feature provides customers with a tailored service by allowing website visitors to calculate the cost and affordability of their requirements.

Summary

By giving the site a modern, sleek look, we were able to make the Easilocks Salons site more in keeping with the brand. The simple, clear structure of the website has improved the conversion rate and proved to be more user-friendly. As a result, the site has also seen a decrease in bounce rate, improved session duration and an increase in total pages per session. 

All pages are now optimised for SEO through capitalising on keywords relating to the salon services and their locations. This will make the Easilocks Salons site more visible to potential clients using relevant search terms.

Testimonial

I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
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Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

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