Tom Welbourne
Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Why You’re Not Getting Any Customers From Your Social Channels
- March 28, 2019
- , 10:26 am
So you’ve invested a ton of money, hired a graphic designer, a Facebook Ads expert and a social media manager, but you’re still not getting any customers from your social channels…
We hear it all the time from current clients and people who inquire with us here at The Good Marketer. They are at the end of their tether and are prepared to give up on social media…
No matter your business, you need to be at least using one social media channel such as Facebook, Instagram or LinkedIn for brand awareness.
If you’re a b2b business then chances are your customers are on LinkedIn and if you’re a b2c business, then your customers will be on Facebook.
Chances are, the reason you’re not getting any customers from your social media channels is due to:
Not providing valuable content
Targeting the wrong people when running ads
Nobody knows your business or has heard of it!
In this blog post, we will discuss a few reasons why you aren’t getting any customers.
Organic Search + SEO
Here’s a test for you, type in your own personal name into Google and make note what is on the first page.
Done it?
Chances are if you have a social media profile yourself, then your Facebook profile will come up either first or at least on the first page.
This is the same for your business.
Social media shows up on the first pages on search engines such as Googles and the two are becoming more interlinked than ever because websites such as Facebook are highly credible.
Search engines take cues from activities such as when someone shares a blog post from your website for example on their Facebook profile. From this action, they will determine your relevancy and authority of your site.
That’s why it is important to put out content that encourages people to share your content on their social media profiles because the credibility of social media channels is regarded highly on Google.
More sharing of your content = Better Search Engine Visibility
Could you write up an eBook, an article that will educate your audience or inspiring content that will encourage people to share with their network?
Nobody Knows Who You Are
According to Hubspot, 65% of users between the ages of 18-24 found out about brands on social networks when purchasing. On top of this, two-thirds of consumers use search engines when researching a purchasing decision.
With the stats mentioned above, it’s important for people to actually know who you are, if not then don’t expect people to come and find you.
Use your social media channels to make connections, learn about your audience and increase your industry clout. You can do this by offering unique insights, opinions or just by sending a connection request with a message to someone on LinkedIn.
Again, just because you’re posting every day, it doesn’t mean that people are going to rush to your Facebook page and share your content. Give people the incentive and a reason to interact with your business.
Not only this, but journalists and media agencies will use social media channels such as Twitter to find people/businesses to offer opinions and information for a topic they are writing an article about.
If you’re not known then it is unlikely these PR companies and journalists are going to seek out your business for opinions.
Get your name out there!
Targeting The Wrong People
You might be well-rehearsed in social media and already running ads via Facebook or Twitter but not seeing any bang for your buck…
We normally find that the reason for this is that businesses are targeting the wrong people and don’t actually know who their audience is. If this is the case for you and your business, then you need to go back to the drawing board and work out who your audience is, what they like and where they are!
Fortunately for you, Facebook makes it very easy for you to target people specifically and so does Google.
To work out who your audience is, think about:
What sort of pages they like
People they will be interested in (e.g. a celebrity or sports star)
Income
Location
Age
Other pages they make like
This will give you a much better understanding of who your audience is and stop you from wasting money.
*Note – don’t get drawn in either to vanity metrics such as likes, because if the people liking your page have no interest in buying your product then essentially that like means nothing. You want sales, not likes.
You Sound Robotic & Corporate
We’ve touched on this point in a previous post but it needs mentioning again because people are still doing it despite evidence to the contrary!
You cannot publish posts that are filled with business jargon and complicated terms that the majority of the population don’t understand unless your audience is familiar with these terms…
There is nothing more off-putting than seeing a post which looks like it has been written by a robot and not a human.
People don’t relate to that because it’s not HUMAN. You wouldn’t speak to someone like that in person so why are you doing it on social media? It makes no sense.
Have a look at the betting giant, Paddy Power. They make their posts so human that it is like having one of your friends on social media chatting away to you!
Of course, the gambling industry is a touchy subject and you’re business may be the complete opposite of gambling but that’s not the point, the point is that Paddy Power has created a human touch to a platform that involves people sitting behind a screen.
Summary
Hopefully, this article has answered your problem of why you aren’t getting any customers from your social media channels and provide you with information that you can put into action straight away!
We understand it’s easy for us to write about these topics and make it sound so simple to implement, but we know it’s not and it can actually frustrate people, even more, when they read articles like this because they feel that they should know this information.
Fortunately for you, we offer FREE advice that requires absolutely NO OBLIGATIONS so get in touch with one of our team today to discuss your requirements further by clicking HERE.
