Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Lockdown 2.0 didn’t come as much of a surprise for many, with cases of coronavirus and the rate of infection rising rapidly across the country on a daily basis. With this being particularly uncertain times for many businesses, it’s been important to implement a strong digital marketing strategy to help gain visibility online and drive business forward.
A head start against competitors who may have loosened the reins a little with their marketing campaigns is the perfect way for businesses to get into prime position to hit the ground running when restrictions are lifted.
Your Customers Are Online
You probably won’t be surprised to learn that more and more of us have been shopping online this year due to the global pandemic. The internet is used so regularly because of the convenience, so as small businesses you should be aware that you customers are going online now more than ever! But, are you ready for them?
Building an online presence has been key throughout lockdown 2.0, if it wasn’t already achieved during the first lockdown. Being visible and well-known online is important for not only returning customers, but potential ones too.
Establishing your online presence throughout lockdown 2.0 will have helped to increase the chances of your brand being found in SERPs. You may have grown a strong social media presence to allow customers to browse online and find out more about your business with ease or implemented an SEO strategy to enhance your visibility and drive traffic to your site. A website and social media platforms provide you with the opportunity to add a voice to your brand, as well as personality. This makes you more appealing to a user and it adds convenience if they can find what they want easily and make their purchases.
Implementing a digital marketing strategy enables you to utilise these social channels and your website to enhance brand awareness and visibility online.
An SEO Strategy
Having a strong SEO strategy that has been maintained and regularly updated will have really benefited your business throughout the second national lockdown. If you haven’t already begun your SEO strategy, then it’s best that you start it as soon as possible, as it will take a few months before you begin to see some real results.
SEO optimisation is used to improve your site’s rankings, gain organic visibility and increase the traffic to your site. The aim is that the traffic to your site will convert, thus increasing your revenue. SEO is a long term investment and the strategy should be flexible to adapt to the different algorithms rolled out by Google over the course of the year. If you need any help regarding your current strategy or you want to create a successful SEO campaign, then an SEO agency will provide you with experienced SEO specialists, who will ensure that your site is fully optimised to get your brand ahead of your competitors and in front of thousands of potential, relevant customers.
Social Media Advertising
By using social media advertising throughout lockdown 2.0, you will have found that you were able to reach a targeted audience who is already familiar with your brand. Instead of spending a lot of money hoping that your ideal customer will see your ad, advertising on social media is more specific to your finely tuned audience.
From Facebook to Instagram, there are a number of different ways to reach your relevant audience and enhance the chances of your advertising efforts converting. This will also help you to build a strong presence online throughout the second lockdown, but it is important that you always maintain consistency across your social platforms. With most customers spending more time online and looking through their social media accounts, now is the time to engage them if you haven’t already started.
PPC Ads
If you want a fast track approach into digital then you should implement PPC ads into your digital marketing strategy. However, if done incorrectly, this can be quite costly, so it’s recommended that you use an experienced PPC agency to run your Google Ad campaigns for your business.
Throughout lockdown 2.0, businesses using Google Ads will have found their ads at the top of Google, enhancing their visibility for their customers. However, it’s important to note that it takes more than just setting up a campaign, which is why it’s essential that you can have an expert team to help and start in during lockdown 2.0 whilst everyone is searching Google.
Essentially, having an effective digital marketing strategy is the blueprint for the success of your business. It will help you to maximise ROI, develop your brand and focus on targeting a relevant audience that are more likely to convert. If you haven’t already started any digital marketing campaigns, consider one that we’ve mentioned, which have proven to be beneficial for businesses throughout the second national lockdown, by enhancing their visibility, driving traffic to their website and growing an online presence.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
