THE GOOD MARKETER
LONDON OFFICE
Phone: 0203 963 0810
Address: 1 Primrose St, London, EC2A 2EX
info@thegoodmarketer.co.uk
ESSEX OFFICE
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
No matter what industry you are in when it comes to business, mistakes are bound to be made. This is a fundamental part of life. As a digital marketing agency, we are no different.
Although, a difference can be found in the way you deal with these mistakes and if you learn from them. If this is the case, you are likely to eliminate the chance of repeating the same ones again.
The kind of mistakes will be different for every business, naturally. For us, our top 3 mistakes are ones that many others can learn from or relate to.
Keep on reading to find out what these mistakes were and how we learnt from them.
Taking On Clients In The Early Days Without Properly Evaluating Them
Any newer business will probably be able to recognise the same mistake made by them.
When you are starting out, any new client that puts their trust in you and chooses you out of a sea of other businesses is one you will most likely want to please. Particularly if you are still relatively small and have not built up a large client base yet.
As you can imagine, being a brand new e-commerce digital marketing agency in London, we fell into this trap.
The problem with this mistake is that you have no idea what the potential problems could be. Poor client evaluation means a very good chance of having many downfalls along the way. Even though some downfalls are unavoidable in many businesses at times, the extent to which they can occur without proper evaluation can be worse.
From this mistake, we have learnt that taking the time to properly evaluate potential clients is key. It may take a little bit longer before you can finalise any agreements between your business and the client, but the guarantee of no unpleasant surprises will save you time in the long run.
Not Having A Clear Pricing Structure/Values
Pricing and values are extremely important in a business. Evidently, pricing shows your offerings to interested clients, who can then decide whether or not you fit their budget.
Additionally, values in a business are equally as important because, ultimately, they convey to clients what you stand for, what you will tolerate, and the standard to which you will deliver on your promises.
As a new digital marketing agency, setting clear pricing and values is something we did not do in the early stages, which, looking back, was definitely one of our biggest mistakes. We have always offered a range of services – from social media advertising to a complete digital strategy -so, being unclear in terms of pricing and values is something we had to quickly fix.
Consistency is another fundamental component of success in business. In terms of pricing, providing different clients with inconsistent pricing will create a negative reputation for your business and steer people away from working with you.
The same is true for values. It is not a good idea to chop and change your principles depending on your client. The results will only be damaging to your potential success.
In the beginning, our pricing structure and values were not as clear as they should have been. We learnt quickly that this does not serve any purpose and would hinder us longterm.
Not Setting Clear Expectations
This can apply to many aspects of your business – your service offerings, clients, work environment, and employees, to mention a few.
When starting a business, there are so many things to consider and overlooking some of them can happen, accidentally. Your focus may be on building up a client list but you may have completely forgotten to inform your team what you expect of them.
This can have some negative implications in the running of your business.
When you set clear expectations, you create an environment in which employees and clients can know what to anticipate without arguing about it later.
The expectations can include things like: the minimum work employees need to get done by the end of the day, the information and honesty required from your clients in order for you to provide the most effective service, the behaviour and etiquette desired in the office, etc.
At the beginning of our journey, setting clear expectations was not on the top of our priority list and we saw the complications of that soon after. Three years down the line and we have remedied this mistake and our expectations are obvious and unmistakable.
The thing to remember with mistakes is that you can always fix them and, more importantly, learn from them.
There is no doubt that every business has its own list of mistakes that it can share. However, the main thing is to ensure you align with your goals and that your employees, colleagues, and clients do too.
Establishing ourselves as a trustworthy and reputable digital marketing agency in London would not have been possible were it not for our mistakes and what they taught us.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We will create a 6-month blueprint, bespoke for your brand and KPIs that can work towards new successes together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 1 Primrose St, London, EC2A 2EX
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
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