Tom Welbourne
Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
SEO Strategies To Improve Your Content Marketing
- March 25, 2019
- , 12:18 pm
SEO Strategies To Improve Your Content Marketing
Did you know that 67k searches are performed on Google every second?
That’s a heck of a lot of searches from the population, and chances are one of those could be related to your product/service.
SEO and content marketing go hand in hand. If you are putting out good content then you are going to rank highly in search engines and if your SEO ranking is good then you’re more than likely putting out valuable content.
With 93% of all online experiences beginning with a search engine, it’s important that your content marketing is of a good standard.
To improve the standard of your content, you can use certain SEO strategies which we will be discussing in this blog post…
Talk The Language of Your Audience
It was commonplace for people to target keywords when it came to SEO and content because the idea was that the more keywords you could stuff into your content, the easier people will be able to find you.
Google’s algorithm has become much more sophisticated since then and it now shows people sites that relate to what the search query means, as opposed to which website has the keyword inputted in their content the most.
What does this mean for you?
You need to start answering your audience’s questions just how you would if you were face-to-face instead of creating content that comes across as robotic!
Put yourself in their shoes and think about the meaning behind their searches/questions and create content that they will find valuable.
Building A Relationship With Your Audience Not A Transaction
This point follows on from the previous point where we spoke about coming across as a human rather than a robot in your communication with your audience.
We’re seeing an increase in people wanting to know who the people are behind brands and the move away from the corporate culture is evident.
You want to think of ways that you can build a relationship with your audience so that you are trusted and seen as credible.
How can you do this?
Reaching out to influencers
Blogger outreach campaigns
Building relationships with brand advocates
Once you have all your technical SEO in place, you should start thinking about growing your community with influencers who you want to be connected with your brand.
High-Quality Back-Links
Again, this one comes down to building relationships rather than getting as many cheap backlinks as you can to push up your search ranking.
To build relationships and get high-quality links, you can:
Publishing content on websites related to your niche
Find blog sites related to your niche and guest post on them
Create your own valuable content that people will want to share and link to
The three options above are long-term solutions and will provide the most value in the long-term as well as in the short-term.
You want to be collaborating with people in your niche whether it be other businesses, influencers or bloggers.
And you’ll notice that people in your niche will be more than happy to collaborate with your brand if you’re credible too!
Update Your Content Constantly
You now have your content published and up and running, the next step is to keep it updated to keep it relevant.
Remember: Google wants to give people the most relevant up-to-date answer to users queries so if you’re content is now out-of-date, you’re ranking will slowly start falling.
Just because you write a valuable blog post, for example, doesn’t mean that you can forget about it and stop pumping out the content.
How to keep your content up-to-date:
Optimise the content for new keyword opportunities
Update any statistics or facts that might be outdated
Change up some of the languages to make it more appealing
Add to your content to provide additional value for the reader
Constantly review your content and start adding valuable content and removing the not so valuable content.
Summary
Content marketing is one of the most arduous tasks due to the volume of content you need to put out in order to boost your SEO.
If you talk the language of your audience and focus on building relationships that are long-lasting then you’ll be improving your content in a way that is sustainable and authentic.
The short-cuts people used to take when it came to boosting SEO are no longer as effective as they used to be or even relevant which is why we’re seeing brands who provide the most value are coming out on top.
Time is a crucial factor in stopping people from improving their content marketing as a small business which is why you need to look at hiring an agency or freelancer who can pump out content for you.
If you want to learn more about the strategies that can be applied to your content marketing strategy then get in touch with us HERE!
