Tom Welbourne
Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Is Search Engine Optimisation Important For Your Small Business
- December 17, 2018
- , 1:00 pm
You’ve probably heard of the term, ‘SEO’, and overheard people talking about how they’re trying to optimise their website for SEO.
In simple terms, SEO stands for ‘Search Engine Optimisation’, and it is one of the best ways you can bring more people organically to your website.
When a user types in a search term on Google, it will show the most relevant websites for that keyword that has been searched for. There are other search engines such as Bing, but Google is the king of search engines and to be successful with SEO, you need to be optimising specifically for Google.
With 91% of US internet users searching every month, we discuss the multiple reasons as to why SEO is important and in particular, why it is important for Small Businesses.
It’s An Effective Long-Term Strategy
If you’re looking to make a quick-buck from SEO, then you’re going to be very disappointed because the real benefits of SEO typically show further down the line.
That’s not to say you won’t see results in the first month, but SEO is dependent on quality, not quantity as the algorithms will remove and punish content that’s been formatted to trick people into visiting rather than offering value. You need to be offering the person visiting your website lots of value and make them leave your site with something they didn’t know or have.
You Need To Be On Page 1
With first page websites getting 91.5% of the traffic from Google, it is extremely important that you make every effort to get on to the first page before you’re overlooked by your competitors.
When you do reach the first page, it automatically gives you credibility and shows your brand as trustworthy due to many people realising that Google will only put those websites which are credible and of high-value on there.
To Gain An Insight Into Your Customers
If your website is fully optimised then you should have Google Analytics to track valuable information from your visitors.
Here is some of the information you can track about the traffic coming to your site:
What Browser they use
Technology they use
Location
Days & Time which are most active
How much time spent on your site
With all this information, you can begin to analyse and create a plan to optimise your website even further. You may notice that the majority of your traffic is going to only one page on your site, and you need them to be visiting a different page.
When you start to gain a deeper understanding of who your target market is, you can adjust and improve your service or product which will increase your ROI.
SEO Is Cost-Effective
SEO costs money, however, in the grand scheme of things, it is highly cost-effective. It has the ability to attract thousands, if not millions to your site and you need to be making use of it.
As mentioned earlier in the article, the effects of SEO are long lasting and just like a great investment in the stock market, the investment can provide you returns far greater than the initial investment at the start.
For a Small Business Owner who is just starting out, SEO is the perfect place to start to get your name out there and drive traffic to your website.
Increase Traffic + Higher Quality Traffic
More Traffic = More Conversions
We’ve already spoken earlier on in the article about the importance of ranking on # Page 1 for the keywords that best represent your business. Using keyword analysis will enable you to find out how big your market is, how many people are searching for that keyword and how competitive it is.
You want to make it as easy as possible for your target audience to find you on Google and reduce as much friction as you can. If your target audience can type in that keyword and find you on the first page (ideally in first position too) then you can greatly increase your traffic.
It is important, however, that the traffic coming to your site is high-quality traffic and by high-quality, we mean traffic that is relevant to your business.
There is very little benefit in having 100,000 visitors coming to your site if they’re not interested in your services/products. In fact, it is better to have only 1000 high-quality visitors coming to your site who will convert and generate revenue for your small business.
The Good Marketer can help to ensure that your Small Business is targeting the right keywords and generating high-quality traffic.
So is SEO important for your Small Business?
From the above points, you’ve probably already realised how important SEO now is and you’re already thinking about the next steps for your business.
But how do you go about getting on the first page of Google? Well, that’s where we can help!
Our team are specialists in SEO and can help to curate a bespoke SEO strategy for your Small Business to ensure that your business continues to grow and grow.
Schedule in a call with one of our team to discuss how we can help!
