Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
When working in marketing, there can be overwhelming pressure to ensure that the work you produce is in perfect alignment with your clients brief and is an exciting, new take on their marketing campaign they would not have necessarily come up with. However, when you have to produce these new and exciting social media campaigns daily for a range of different products and services, it’s not uncommon to find yourself in a creative funk.
In the below, we look at Facebook specifically and ways you can get to help get your creative juices flowing again. But feel free to try these for any type of creative funk you find yourself in. The below tips are fully transferable to any kind of mental block you’re having: blog posts ideas, SEO trouble, or other struggles with what to post on other social media platforms.
Switch Up the Content
Facebook has a wide range of creative ways to share your content. So mix up the format, don’t be scared to experiment with all Facebook offers to engage with your audience. Some of the ways you can do so are:
-Go Live- This is a great way to answer questions or host a live interview with a guest or the business owner.
-Turn a blog post into a video- a video is seen as more digestible to your audience and preferable rather than a lengthy blog post.
-360 video and photo- Great for giving virtual tours of a workspace or the factory where your products are made.
-GIFS- Great for catching attention on a user’s feed as they have an automated play function.
Check Out The Competition
If you are struggling with your Facebook marketing campaign ideas, have a look to see what your competitors are doing or have done. Facebook ads library allows you to do this by looking through your competitors current and previous campaigns. When looking at these, ask yourself “what works well” and “what would you do differently” to best see what you can find inspiration from.
Walk Away…
What we mean by this is don’t simply give up and walk away; as much as you may have heard this before, and by now, it probably sounds like a cliché but taking a break really does help. Fresh air and exercise in nature can encourage a new perspective.
A Fresh Set Of Eyes
Reach out to others, co-workers or even friends. A fresh new take from someone that is not directly involved may spark inspiration. If you have an idea in mind, run this idea past them and ask for feedback, explain the message you are trying to convey and test if you are successfully doing so from their perspective.
Tune It Out
A good soundtrack can help spark some unexpected creativity. At The Good Marketer, we have a shared Spotify playlist that we regularly keep updated to share the songs that help keep us motivated and get our creative juices flowing.
Research
Ensure that you subscribe to helpful blogs, news articles and watch videos related to your field you are writing about and creating content for. Ensuring that you are fully educated on the subject matter means you are confident and won’t second guess yourself on the work you produce.
Whilst you may find yourself blocked creatively, just know that everyone goes through it. Our tips above are just a few ways you can help get your creative cogs turning again, but ultimately it’s about finding what’s best for you. So try out our tips and reach out to your colleagues on how they have overcome their previous creative funks.
If you ever find yourself really stuck, know you can always reach out to us at The Good Marketer. We have a team of creative individuals bursting with ideas on how to best market anything and everything, so don’t be afraid to contact us.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
