Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
It’s the most wonderful time of the year! Well… for the most part – ask anyone who works in retail or the service industry as a whole and their answer might be different!
Whilst it is a beautiful, magical, and joyful time. For us, as a London digital marketing agency, it is our busiest time of the year by far. And we love it! But it’s also a time of tight deadlines, increased activity to make sure our clients are ahead of the curve, and incredibly competitive advertising markets.
Now that we have had our minute to recharge our batteries from the manic and hype of Black Friday, we barely have time to lick our wounds and dust ourselves off, ready for the coming holiday season.
Between strategy meetings, holiday creative calls, and audience trend research, it’s all systems go. So how can we as a leading agency prepare for the upcoming Christmas period? Here are some key tips in case you’re also wondering how we do it.
Our tip is to look at your competitors and think primarily about your customer and their online shopping behaviour and habits and their needs and use of social media platforms.
This will help you and your business thrive and prosper as we move into the present buying period.
There should be an added focus on targeting your existing customer base. However, it is also important to ensure that you target and capture new potential audiences.
When it comes to creative, lean into the Christmas spirit, think about what you can do to make your brand’s creative “Christmassy.” Sometimes the most simple designs have the most significant impact.
Incorporating a Christmas themed message or festive elements into your social creative and branding can also drive a higher level of engagement within your users, as these often are synonymous with Christmas deals and limited-time offers. It’s key that your creative stands out, and adding a festive flair in a way that remains true to your brand is essential.
Whatever you do, make sure you’re consistent across the board so your customers know it’s you. So look to incorporate not only your website but social media channels and your ads.
Christmas is a time for giving, and whilst it is an opportunity to attract and gain new customers, it is more important to retain and engage with your existing customers.
So, show your appreciation to your clients and customers and send them a gift or exclusive discount or offer. Not only is it a nice thing to do, but you’ll also often find it is a free promotion opportunity by the old classic word of mouth!
December for most can often be a blur, and it’ll be 2022 before you know it. So nothing creates urgency like reminding your customers of cut off dates. For example, we’re all familiar with “order before X date for guaranteed delivery before Christmas!”. A little FOMO (Fear Of Missing Out) is a good thing in this case.
Sadly we can’t switch off for a month or two, while the Christmas offers are over and all the gifts have been bought, but guess what? After the Christmas gifts come the Boxing Day & New Years Sales!
It is essential to plan for January in quarter four; otherwise, time will run away with you before you know it. If applicable to your business, plan for the January sales, and even if they’re not, make sure you can hit the ground running come the new year to give yourself a head start and save yourself from having to plan January 2022 in the last seven days of 2021!
So whilst we digital marketers may be the second hardest workers in December (We’ve got to give it to Santa’s elves on this one), it is ultimately an inspiring time and great opportunity to put all of your marketing knowledge that you have gained throughout the years to the test and yield amazing results and profit.
But if you need any help on your Christmas or New Year strategy, reach out to us at The Good Marketer! We are happy to help, and also want to wish you very happy holidays!
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
