Tashana Baterip
Tashana Baterip

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

5 Ways To Expand Your Reach With Social Media Marketing

Social media advertising has lived at the forefront of marketing since the early 2000s. It continues to be the most efficient and effective way brands promote their services or products. However, it is more complex than launching your products online and reaching thousands of potential consumers. But, there are a few tips and tricks to be learnt to extend your reach…

This blog will discuss five ways to expand your reach across social media platforms using social media advertising.

But First, What Is Social Media Marketing?

Social media marketing is how you directly use platforms such as; Instagram, TikTok, Facebook etc, to launch or promote new products or services. Social media marketing may look like; creating engaging content targeted towards your audience, replying to comments and other interactions, and strategically posting content influencing calls to action, sales or leads.

If it involves your brand’s business social media pages, then all actions taken on this page are geared towards social media advertising and marketing. Now, let’s discuss the best steps to expand your reach.

1. Create Engaging Content

When considering expanding your reach using social media advertising and marketing, you should start by analysing the content you have already produced and shared. You can view what posts your audience is engaging and interacting with the most using insights and analytics. By assessing this, you will get a clear view of the content your audience enjoys the most and the least. From here, you can decide what type of content you should start focusing on more, whether that be; reels, TikToks, still imagery and so on.

Before creating a solid content plan, consider diving into a little research surrounding; industry insights, social behaviours, and trends and take a sneak peek at what’s popular among your competitors. Collate all this information and create engaging content your audience should respond positively to if done correctly!

2. Collaborate With Influencers & Other Brands

Collaborating with brands or influencers your audience is already interested in will launch interest and engagement. But more importantly, these brands or influencers could open your page to new potential customers interested in your products or services.

Collaboratively working with others is a great creative channel you should consider pursuing when discussing social media advertising. As you would be working alongside other parties, you need to be aware that you are crediting all involved and taking advantage of shared tagging.

3. Actively Make Your Posts More Reachable

Now, I know this may sound like a ‘duh’ moment, but there are more ways to make your posts more reachable than just pressing publish. It would help if you took advantage of all the accessible features such as; tagging, locations, and considering the time you are posting.

Using these features can actively help make your posts more reachable to your audience.

If you are working with another brand or influencer, tag them. Also, consider tagging the exact spot where your product is placed so that it is clear what you are advertising.

You should always tag the city where you are based, or include it if your post is location-specific. Why? As people viewing a landing page of this location may stumble across your post.

Using insights and analytics, you can view the time your followers are most likely to interact with your posts.

4. Understand What Platforms Your Audience Use The Most

Get to know your audience and the platforms they use! For example, if most of your audience prefers to use Facebook over Instagram, it would take more work to improve your reach. Discover the social media platform your audience uses most and start targeting your content.

5. Don't Be Afraid To Try Something New

We know how easy it is to get comfortable with a process or the type of content you are producing. However, with the ever-changing world of social media, sometimes playing it safe is not enough. Don’t be afraid to try something new, as you might find your content niche or, even better – go viral!

To Conclude…

Expanding your reach using social media marketing is an ever-evolving process, which should be re-visited from time to time. Evaluating what is working and what isn’t is the best way to stay on top of your goal. Reaching your target audience in a way that speaks directly to them is an essential aspect, but as noted above, there are steps in which you can take to support this. Start expanding your reach today with a few of our favourite social media marketing tips!