Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Building a solid brand identity that people will recognise instantly takes time and skill. Big brands such as Mcdonalds and Nike are now so widely recognised that they don’t need to use text or their logos in their ads anymore.
People know it’s their brand as soon as they see the tick or hear ‘I’m lovin’ it’. While these are international brands, that doesn’t mean your business can’t establish the same solid guidelines and be on your way to global fame.
A digital marketing agency will know the steps to take to get your brand identity up and running and can advise you on how strong your branding is compared to your competitors to put you ahead of the rest.
Until you’ve found the right agency, there are some things you can do to get you started initially — but maybe you already have with us here at The Good Marketer!
The first step to defining your brand is choosing fonts, colours and tone of voice that gives your brand its personality. These guidelines will communicate a message to the world, whether strong and informative or playful and cheeky.
Any digital marketing agency, like ours, will have access to a range of fonts and an understanding of which colours look good together, as well as a well-practised copywriter to nail your brand’s tone of voice.
Think about how you want customers to hear your voice and how you want it to make them feel. Do you want to motivate them or make them stop and think? Do you want to comfort them or make them feel happy?
The language you use in your copy should be consistent throughout as if it was a person talking who had your brand’s core values and traits. This voice should be directed towards your target audience and perhaps mimic how they speak to build a relationship with them.
Keeping the same language throughout your website, on social media, and in communication to customers such as text and emails is very important. This gives strength and consistency to your brand.
As a result, customers will trust and recognise your brand more easily. Any language or writing style changes might confuse your audience and could mean that they fail to identify with your brand and therefore lose interest.
Striking a balance between keeping consistent messaging and having exciting content can be difficult, but hiring a digital marketing agency that can write copy for you means that they, too, will get to know your brand. This means the pressure on your staff to create all of the content will be lessened.
When building your brand identity, it’s important to conduct competitor research to see what your rivals are doing to attract the target audience and communicate with their customers. This will indicate the tone of voice you should be using, even down to crucial aspects like the colours you choose to attract your ideal customers.
For example, a business targeted towards education and young children would likely use bright colours to attract their attention. In contrast, an insurance business might use darker colours to indicate authority or professionalism.
Having worked with plenty of businesses before, agencies in digital marketing will be able to recommend the type of branding that similar companies will have used before and how successful they were.
Perhaps the most crucial factor when building branding guidelines is refining your target audience based on their age, gender and interests.
Having an understanding of precisely who your customers are means that you can create your branding accordingly. Perhaps if your business sells hair products, it might use pinks and purples in its branding, with handwritten fonts and flirty messaging.
This branding speaks the customer’s language and improves your chances of increasing conversions and ultimately having a successful business.
Though, at the same time, it’s essential to create an inclusive brand – especially in this day and age! So make sure you’re not narrowing your brand aesthetic too much to be exclusionary to an audience you might not have considered. Market research can significantly influence your ideal demographics and broaden your considerations.
Getting the right branding may take several revisions before you finally have something that works. Many businesses refresh their branding as they grow to be successful because their understanding of their customer base improves.
Once you’ve nailed your branding, no doubt you’ll be well on your way to global fame!
Still unsure? Why not get in touch with our team, and we can help get you there.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
