Alice Marlow

Alice Marlow

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

5 Inspirational Instagram Accounts For Start-Ups You Should Follow

Instagram is an excellent resource for discovering inspirational brands that may be of use to you. You can try out some creative marketing ideas or look for a Social Media Agency in London to help you along your way.

But which accounts should you pay attention to? With so many influencers and adverts to choose from, it can be difficult to locate real company accounts worth following. But have no fear! Here are three key pointers on how to make the most of your own business Instagram account.

  1. Build a Dedicated Community
  2. Craft Your Brand’s Narrative
  3. Tap into the Power of Instagram Ads

The beauty of using Instagram for business is that the platform isn’t reserved for any particular brand. We’ve compiled a list of the top five accounts to follow.

And with that, let’s dive in!

Entrepreneur Magazine

Similar to their website, Entrepreneur Magazine’s Instagram account isn’t focused on a particular sector or industry. Instead, it features highly successful entrepreneurs and businesses across the board. Therefore, you can follow them to see what different types of businesses are up to and what marketing tactics they’re using to scale up. 

In a nutshell, this Instagram account showcase, small business management advice, and entrepreneurship as well.


Who doesn’t love an inspirational Instagram account run by some of the world’s most successful women leaders dedicated to aspiring women leaders? Sounds awesome right? 

The entire account highlights successful women and promotes content under specific hashtags like #InvestLikeAWomen. We won’t lie – we’re big fans of that. For you as a small business/start-up owner, this Instagram account is a great source of inspiration. Their graphics, videos and GIFs are also stunning too!


Greats is a sneaker brand based in Brooklyn that has seen much success as a result of its social media presence. Specifically, their strategies for business growth on Instagram hugely contributed to acquiring their first 1 million customers. 


Gymshark is a UK-based fitness gear and accessory brand, manufacturer, and online retailer with millions of highly engaged social media followers and consumers in 131 countries. 

Gymshark has evolved from a garage-based screen printing company into one of the fitness industry’s fastest-growing and most recognisable brands. This expansion stems from a commitment to creating creative, practical performance clothing and a growing social presence.

 Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur, best selling author, international speaker, and mega influencer. He’s the chairman of VaynerX, a media and communications holding company, and the CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients. And, since joining Instagram, he’s become one of the most important and inspirational business leaders on the platform. 

But, despite being hugely successful and boasting a Goliath of 9.4 million followers, Gary is known for his frank, passionate and ruthless business advice. His followers follow him because he has a “brutal truth” approach and sometimes uses expletives along the way. But why does this matter – he’s human as well as being an entrepreneur! His Instagram account is jam-packed with motivational quotes, videos, and honest tips about being successful when launching a new business. We highly recommend you check him out. 

Need Help Taking Your Instagram To The Next Level?

The very moment you think you start lacking entrepreneurial inspiration, visit any of the inspiring Instagram accounts mentioned above. You’re sure to get your daily dose of motivation to move ahead! Failing that, our team of passionate social media wizards are here to take you to the next level.