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Tom Welbourne

How To Make Your Social Media Work For Your Business

Today, social media is pretty much taking over the internet, with endless posts from Love Island contestants and to businesses promoting their Rose Gold Water Bottles. Social Media allows businesses to get in front of millions of people at virtually no cost.  But in order to generate a healthy return on investment then it is …

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96.8% Of Small Businesses Fail With SEO. Here’s How To Fix Your SEO Problems

As a Marketing Agency for Start-ups and Small Businesses, we are regularly asked to fix SEO issues and develop an ongoing strategy for them. Over time, it’s become apparent that many businesses face the same SEO issues which is why we have put together this helpful blog post on the four most common reasons most businesses SEO …

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Why We’re Qualified To Help Your Small Business Grow

No matter the business; whether you are a small business or an established business, having an extensive pool of knowledge is fundamental to understanding your customer needs and the business environment in which you operate. Here at The Good Marketer, we’re committed to providing the highest quality service and in order to do so, it …

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The Importance Of Branding In The 21st Century

1931 marked an important moment in history; Neil McElroy of Proctor and Gamble, penned a 3-page memo which would later be identified as the fuel that created the discipline of brand management that we know today. There has been numerous academic literature written on the concept of branding. According to literature, “brands are among a …

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6 Reasons Why You Should Use Remarketing As A Small Business

Have you ever wondered what happens to the customers that visit your website but weren’t quite ready to take the plunge? Well, with Google AdWords Remarketing function, you can show your ads to your previous site visitors whilst they browse the web. So, if as a small business, you haven’t had the time to get …

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Should Consumers Jeopardise Their Online Privacy For Personalisation

In today’s modern era, content is becoming highly personalised, which is extremely important for businesses and consumers alike. A recent study found that 80% of consumers like it when a service is tailored to them and their interests. However, the lack of transparency between companies and consumers, about what consumers personal information will be used …

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Emotion In An Immersive Strategy

Technology has undergone a transformation. Creativity and innovation through multimedia devices have allowed marketers to leverage new advances, such as virtual reality (VR) to craft immersive brand experiences and create interactive advertising, which enables the consumer to experience products and spaces in an originative way. VR and AR (Augmented reality) technology are set to change …

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