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Hannah Aston

why you need email segmentation

3 Reasons Your Email Marketing Strategy Needs Segmentation

3 Reasons Why Your Email Marketing Strategy Should Include Segmentation Email marketing is a pretty unique platform when we look at what’s available in the digital space.  With far more creative freedom than any other marketing platform, emails afford businesses the chance to connect with their customers on a far more personal level – without …

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4 Things Every Marketing Plan Needs

4 Tips To Create Engaging Content For Non-Designers Creating professional-standard, engaging content without an in-depth knowledge of Photoshop and InDesign can feel like a daunting task – but it doesn’t need to be! Whether it’s for social media, your website, email marketing or offline channels, visual content is a crucial element of your Digital Strategy. …

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We’ve Expanded Again: Meet The New Members Of The Good Marketer Team

We’ve Expanded Again: Meet The New Members Of The Good Marketer Team The Good Marketer has continued its unstoppable growth, with four new team members joining our team in the last six weeks. Though we may still be a small digital marketing agency, we are small and mighty, with a dynamic team that boasts a …

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How The Consumer Landscape Has Changed In The Last 12 Months

How The Consumer Landscape Has Changed In The Last 12 Months As expected, the consumer landscape in the last 12 months has undergone a significant shake up, with accelerated changes in consumer behaviour as a result of the pandemic. With many activities and behaviours taken for granted on hold due to restrictions, social distancing and …

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