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Anna-Liza Adewole

Facebook and Instagram Ad Best Practices For E-Commerce

Facebook and Instagram Ad Best Practices For E-Commerce You’re not alone if you have no idea how to approach your Facebook advertising strategies these days.  It’s no secret that Facebook’s organic reach has dropped significantly. Due to recent algorithm modifications and privacy changes, businesses have been compelled to invest in Facebook advertising or consider other …

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TGM’s 7 top tips for a fool-proof digital marketing strategy

TGM’s 7 top tips for a fool-proof digital marketing strategy Since the start of the pandemic, we have seen considerable shifts in trends, the rise and fall of different platforms, and new consumer behaviours. We have seen how e-commerce businesses have increased their numbers like never before. For example, now, “70% of British consumers prefer …

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Agencies vs Freelancers: Which is Right for your Business

Agencies vs Freelancers: Which is Right for your Business Ahh, to agency or to freelancer, that is the question.  When it comes to the running of your business’s day-to-day activities, the last thing you want to spend too much time thinking about is ‘who should manage my marketing for me?’  That being said, the answer …

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Is Social Responsibility Important In Digital Marketing?

Is Social Responsibility Important In Digital Marketing? Within the realm of digital marketing, there are ubiquitous conversations about the ethics of this vast and consistently evolving industry; concerns regarding ethical practice and the use of AI, algorithms and tracking.  There are discussions based on digital marketing and the widely accepted use of utilitarianism as an …

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Facebook Ads | Doing Retargeting Right – 5 Common Mistakes

Facebook Ads | Doing Retargeting Right – 5 Common Mistakes If you’ve ever carried out any digital marketing then you’ve probably heard the term “retargeting” being thrown around. Retargeting is being able to show particular ads to audiences that have taken a specific action.  That could be someone visiting your site, abandoning their cart, viewing …

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