fbpx

Month: May 2018

Should Consumers Jeopardise Their Online Privacy For Personalisation

In today’s modern era, content is becoming highly personalised, which is extremely important for businesses and consumers alike. A recent study found that 80% of consumers like it when a service is tailored to them and their interests. However, the lack of transparency between companies and consumers, about what consumers personal information will be used …

Should Consumers Jeopardise Their Online Privacy For Personalisation Read More »

Emotion In An Immersive Strategy

Technology has undergone a transformation. Creativity and innovation through multimedia devices have allowed marketers to leverage new advances, such as virtual reality (VR) to craft immersive brand experiences and create interactive advertising, which enables the consumer to experience products and spaces in an originative way. VR and AR (Augmented reality) technology are set to change …

Emotion In An Immersive Strategy Read More »

GET YOUR FREE ACCOUNT AUDIT